LUULI: Swimwear for Muslim women launched in the “Land of 10,000 Lakes”

Maya Haji, a local entrepreneur launched swimwear for Muslim and modest women in Minnesota. Luuli collections swimwear was launched last month. Luuli swimwear collection combines faith with functionality and style. Luuli provides eco-friendly swimwear to modest girls and women who care about the environment and want to swim with comfort.  “It was hard for me during my modeling days to find a designer who understood my background and why I didn’t wear certain things. There wasn’t a lot of options, so I decided to change that.

 The modest fashion movement is growing by the day. Globally, Muslims represent a large and increasingly valuable market. In 2018, total Muslim spend on clothing and footwear reached an estimated $283 billion, according to the State of the Global Islamic Economy report (pdf). By 2024, it projects the figure will grow to $402 billion.

Helping all girls and women to swim

Shopping for swimwear is challenging, an experience many Muslim girls and women can relate to. Wearing a scarf or the hijab means dressing with a degree of coverage that is at odds with the limited swimwear industry options. “It was hard for me during my modeling days to find a designer who understood my background and why I didn’t wear certain things. There wasn’t a lot of options, so I decided to change that” said Maya, owner/CEO and designer of Luuli LLC.

Culture and comfort

The swimwear market is big but limited to Muslim ladies who want to respect their culture and religion. The modest fashion movement is growing by the day. Luuli brand swimwear is catering to filling the gap in the swimwear market. According to Maya, Luuli swimwear collections balances culture with comfort. Luuli brand selections include all shapes, sizes and colors. “We are here to make sure you get to wear precisely what you want…the number one rule is to be comfortable, fit and be true to your beliefs and culture” said Maya.

We got you covered

Maya’s company and designs thrive by bringing finest modest swimwear, their aim is to elevate the standards by providing high quality comfortable fabrics, stunning colors, amazing styles that are eco-friendly swimwear. Luuli swimwear brand is committed to designing and selling clothes that allow Muslim woman and girls to walk along the beach, get in the pool with confidence and have fun, without any frustrations when shopping for swimwear anymore. You need enough strength to go out onto the beach, swimming pool, or water park, your swimwear should be the last thing that worries you. Luuli swimwear is inspired to take that fear out of Muslim women and girls.

You can visit Luuli LLC’s website: https://luulicollection.com/ to check out their new arrivals, mix and match set that brings out your vibes. Browse their Fresh Look collection for one-piece swimsuits and beach cover-ups and many mores.