Lake Street Lift Launches “Lake of 10,000 Lands” Campaign

Lake Street Lift Unveils “Lake of 10,000 Lands” Campaign to Celebrate Cultural Diversity and Drive Local Business

Minneapolis, MN — In a bold new effort to spotlight one of the city’s most vibrant commercial and cultural corridors, the Lake Street Council and Lake Street Lift have officially launched the “Lake of 10,000 Lands” advertising campaign. Developed in collaboration with Uptown-based creative agency MONO, the initiative aims to celebrate Lake Street’s unparalleled diversity while drawing more foot traffic to its businesses and nonprofits.

Positioning Lake Street as the “Lake of 10,000 Lands” — a play on Minnesota’s famed moniker as the Land of 10,000 Lakes — the campaign highlights the corridor’s global influences and deeply rooted local identity. The stretch of street, long recognized as one of the most culturally rich areas in Minneapolis, is home to a mosaic of immigrant-owned businesses, grassroots organizations, and creative spaces that reflect the city’s evolving identity.

The campaign celebrates Lake Street as the most culturally diverse street in Minneapolis – a vibrant corridor where global flavors meet Midwestern charm, art and activism share the same walls, and every block tells a story of resilience. The campaign features bold, expressive typography with saturated colors inspired by Lake Street’s unique visual character. Read more about the campaign in our blog post.

Allison Sharkey, the executive director of Lake Street Council said, “With half a million in direct advertising, we focused our efforts on these outlets”.:

• Local newspapers across Minnesota
• Multilingual advertisements that reflect our diverse community
• Collaborations with local influencers
• Engaging social media and online content 
• Eye-catching billboards, a train wrap, and video spots

We plan to provide additional information about the success of this campaign later this summer.  Have you seen the ads? Join Us in Celebrating Lake Street:

Download the Lake of 10,000 Lands logo
Download the Lake of 10,000 Lands social media post

In the wake of challenges stemming from civil unrest and the pandemic, Lake Street has undergone both physical and emotional rebuilding. The “Lake of 10,000 Lands” campaign serves not only as a marketing strategy but also as a tribute to the community’s endurance and creativity.

For more details on the campaign and behind-the-scenes insights, visit the Lake Street Council’s blog.